What you measure is what you get
If you optimize for installs, you will get more installs. Or at least more installs will be attributed to your ad spend. If you optimize
Resources
Actionable insights for mobile app marketing, growth and retention.
App Tracking Transparency: The Slow Death of the IDFA
Update March 3, 2021: After initial publication Apple updated their guidance and now state that publishers need to prompt the ATT framework if they are
Welcome to App Marketing Resources
Outside of my Open Blog I wanted to create a space that’s dedicated to resources for mobile app marketing. My goal is to create both