
What you measure is what you get
If you optimize for installs, you will get more installs. Or at least more installs will be attributed to your ad spend. If you optimize
If you optimize for installs, you will get more installs. Or at least more installs will be attributed to your ad spend. If you optimize
For most performance marketing agencies, a long term (1 year +) client commitment is usually a key goal with account development. But is it really
If you optimize for installs, you will get more installs. Or at least more installs will be attributed to your ad spend. If you optimize
For most performance marketing agencies, a long term (1 year +) client commitment is usually a key goal with account development. But is it really
By starting Nobl I want to prove that consultants and agencies can run a business model that reduces, as much as possible, the principal-agent problem.
Update March 3, 2021: After initial publication Apple updated their guidance and now state that publishers need to prompt the ATT framework if they are
Unlike the Resources section of my website, posts here will have nothing to do with mobile app marketing. Why would I do that? One of
Outside of my Open Blog I wanted to create a space that’s dedicated to resources for mobile app marketing. My goal is to create both